When building a website, the first thing to think of is an idea. Most of the times you already know your idea so that should be quite easy, then you want to think of a title for your website. Now the title can be very important so there are some great FREE tools that you can use to help you choose the right title. Google provides some great tools like Google Insights or Google Adwords Keyword Tool, both of these tools can help you see the popularity of they keywords you might be looking into. Google Insights will show you the past popularity and future predictions of the keywords you search, along with giving you a few other related keywords. Google Adwords Keyword Tool also shows you the popularity of a keyword, along with other related keywords. But it will also show you how dense the market is this comes in use when you are trying to think of other ideas or names. If your fighting against more people then your fighting an uphill battle but it can still be done. For the easier path you want a market that is less dense so you can dominate it and then go after more markets once you have succeeded in the first one.
Now that you have your title picked out, we can move onto how to build your website. There are many Content Management Systems (CMS) to choose from, some people who want a blog choose something like Blogger or WordPress as they are 100% Free but do keep in mind with free solutions some limitations do apply. Now if you want full control over all your pages to drag anything anywhere and add videos to any place on your website then I would highly suggest WebPaper, they do offer a free solution with 3 pages and 2MB of storage for uploading of images and much much more. But also if you want you can sign up and get much more access and applications to add to your website. The great thing about WebPaper is it’s drag and drop simplicity that no one else can compare to.
Now you might want to consider Search Engine Optimization (SEO), this is how search engines will find you. Although search engines scan the web looking for new websites all the time, it really helps if you have the right information in the right places so the search engines know just what your website is about. This is so they list you in the type of market or results you want to be listed in, so your traffic is full of people looking for just what you offer. Now Search Engine Optimization consists of a lot of things, but I will cover a few crucial ones now. Keyword Density is the amount of times you use a target keyword in your content, from my understanding and past work you want to try and keep it at 8% – 10% this means for every 100 words use the keyword no more than 8 to 10 times. If you exceed that then search engines will consider you a robot or spam and possibly sand box or black list your domain/website. Now meta tags such as title, description and keywords are also a MUST! and just F.Y.I. WebPaper lets you set them right as you start building your website, so it’s very easy and Search Engine Optimization (SEO) Friendly.
Now do watch out because you might be saying oh I know some website builder that works to, well don’t just try any website builder. As some build the websites in FLASH, and the bad part about FLASH is search engines don’t understand it. Not to mention it wont work on cell phones or mobile devices, and as iPad’s and Smart Phones become more and more popular. You will lose out on a huge and very fast growing market, so just keep that in mind.
WebPaper also offers tons of free website templates to help you get started quite fast, all you have to do is adjust the pictures with your own, and maybe add or adjust some text and your done!
Now it is up to you to share your website with friends and family, and ask them to share it with their friends and family. Soon you will see the traffic grow as your site takes listing on Google in a few days as well. From then on it’s just about keeping up with the posting and addition of content to your website.
Best of Luck ! and feel free to check out more blog posts on our Blog for more website building and marketing information.