The Basic overview of Search Engine Optimization
Explaining what SEO is..
Optimizing your website can become very frustrating and time consuming. If you follow these basic guide lines it will detour you away from this frustration and hair pulling.
What is Search Engine Optimization – Search Engine Optimization also known as SEO is Bettering your website(s) for higher search results for certain key phrases in your market. By having high search results you then have more traffic to your website.
Getting started is the hardest part in all this. First part is research, research is key to the success and longevity of your web pages success.
Let’s first look at the most popular and well know search engines and how they are doing -
Now that we know sorta whats going on within the search engine market we can now progress.
Our market research, this is most time consuming parts (besides creating content). Find your direct competition. To do this go to multiple search engines such as “Yahoo, Google, Bing, Ask, ect.” and type in your keyword/phrase your attempting to gain popularity for.
Our example here is “Babysitter”, now “Babysitter” is a very board for location defining returning 103,000,000 results. Lets try “New York BabySitter”, google returned 14,100,000. Inserting a location brings less competition and a easier market (88,900,000 less competing websites!)
Now lets be more specific and use “Manhattan Babysitter” and google bring back 3,360,000 results, even less!!
So far we went from “Babysitter” to “New York Babysitter” to “Manhattan Babysitter”. Lets now mess with plural instances. 4,510,000 results from Google for “Manhattan Babysitters”, its more =(. In our case less competition the better!
Free Tools you may use
- You can use the Google keyword Tool to compare searches of keywords and phrases. You can read more on how to use the Google Keyword Tool here.
- Also check out Google insights.
- Yahoo’s site explorer
Content is KING! But only if it is not stolen (copy and pasted). Stay on subject (if you have a website about cars, stick to cars don’t start talking about baseball.).
What is content? Content is anything that someone can access via the internet. (Images,Videos, Text, Audio, Files)
Doors are your content, the more doors you have the higher potential traffic you may have. Try and write as much text content as possible, of course adding images, videos and audio segments are a plus. Currently images and text are the top searched things on the internet.
Quality content is a MUST, copy and pasting is a NO NO! DO NOT COPY AND PASTE your content, not only is it not right (without giving credit/getting permission) you are majorly hurting your future results.
Search Engines will and are penalizing for duplicate content. For example lets say two websites are found in the search engines directory with the same results, it will only display one of the two. Thus being one website missed out indefinably. How that is determined is unknown, but off speculation its due to better “SEO” practices on one of the two websites. The better one stays, and the other one goes.
Basic Onsite Search Engine Optimization consists of the following -
- Title Tag
- Meta Description
- Meta Keywords
- Keyword density (How many times your using your keyword; human like instances not (cars, cars, cars, cars) should look like (Our cars come in all colors. Cars are my favorite hobby. I love cars so much even my wife likes cars.)
- H1 tags (determines subjects displayed on pages) [<h1>Topic Here</h1>]