Search Engine Optimization Overview

The Basic overview of Search Engine Optimization

Explaining what SEO is..

Optimizing your website can become very frustrating and time consuming. If you follow these basic guide lines it will detour you away from this frustration and hair pulling.

What is Search Engine OptimizationSearch Engine Optimization also known as SEO is Bettering your website(s) for higher search results for certain key phrases in your market. By having high search results you then have more traffic to your website.

First steps

Getting started is the hardest part in all this. First part is research, research is key to the success and longevity of your web pages success.

Let’s first look at the most popular and well know search engines and how they are doing -

Now that we know sorta whats going on within the search engine market we can now progress.

Market Research

Our market research, this is most time consuming parts (besides creating content). Find your direct competition. To do this go to multiple search engines such as “Yahoo, Google, Bing, Ask, ect.” and type in your keyword/phrase your attempting to gain popularity for.

Our example here is “Babysitter”, now “Babysitter” is a very board for location defining returning 103,000,000 results. Lets try “New York BabySitter”, google returned 14,100,000. Inserting a location brings less competition and a easier market (88,900,000 less competing websites!)

Now lets be more specific and use “Manhattan Babysitter” and google bring back 3,360,000 results, even less!!

So far we went from “Babysitter” to “New York Babysitter” to “Manhattan Babysitter”. Lets now mess with plural instances. 4,510,000 results from Google for “Manhattan Babysitters”, its more =(. In our case less competition the better!

Free Tools you may use

Content is KING! But only if it is not stolen (copy and pasted). Stay on subject (if you have a website about cars, stick to cars don’t start talking about baseball.).

What is content? Content is anything that someone can access via the internet. (Images,Videos, Text, Audio, Files)

Doors are your content, the more doors you have the higher potential traffic you may have. Try and write as much text content as possible, of course adding images, videos and audio segments are a plus. Currently images and text are the top searched things on the internet.

Quality content is a MUST, copy and pasting is a NO NO! DO NOT COPY AND PASTE your content, not only is it not right (without giving credit/getting permission) you are majorly hurting your future results.

Search Engines will and are penalizing for duplicate content. For example lets say two websites are found in the search engines directory with the same results, it will only display one of the two. Thus being one website missed out indefinably. How that is determined is unknown, but off speculation its due to better “SEO” practices on one of the two websites. The better one stays, and the other one goes.

Basic Onsite Search Engine Optimization consists of the following -

  • Title Tag
  • Meta Description
  • Meta Keywords
  • Keyword density (How many times your using your keyword; human like instances not (cars, cars, cars, cars) should look like (Our cars come in all colors. Cars are my favorite hobby. I love cars so much even my wife likes cars.)
  • H1 tags (determines subjects displayed on pages) [<h1>Topic Here</h1>]
On WebPaper you can edit your Meta tags by clicking the Page properties Icon that looks like . This icon is located within your WebPaper Editor. Once you click the Page Properties icon a pop up box will appear that looks like 
Here you will be able to fill in your page’s meta tags, title and other cool things like background image, background color, fav icon ect. Click here for more information about Page Properties.

Adding your Domain to your Website


To assign a domain to a WebPaper page right click on the page title name and select “Assign Web Domain“.  A prompt box will appear with a text field in which you should input your domain name.  When finished click “Ok“.  Make the DNS nameservers on your domain registrar are set to NS1.WEBPAPER.co and NS2.WEBPAPER.co

By registrar, we mean the company you registered your domain with. Most commonly used domain registrars are Godaddy.com, NetworkSolutions.com and Register.com.  If for some reason you are having trouble, feel free to call our customer support at (702) 7237-932 to assist you with more support.

 

Best Website Builder of 2011

What is the best website builder or website creator?

I have tried a few website builders in my time of creating websites, and I have found WebPaper.co to be the easiest and most powerful for Search Engine optimization (SEO).  Along with affordable pricing and great customer support. Please read the following reasons as listed below to find our just why WebPaper.co is rated #1.

Reason #1

I have noticed other website builders or website creators that are made in flash such as circlepad.com.  This produces a flash site as well, now the downfall to this is flash is not accepted everywhere and therefor your site wont be seen.  You should know that flash is not supported on most if not all mobile devices such as: iPhone’s, iPad’s, BlackBerry’s and even HTC’s cell phones wont support flash.  Not to forget the rising use of mobile devices for internet use.  WebPaper.co  is your non flash website builder, creating amazing business and personal websites alike in full HTML/CSS platform.  Taking all the programming and coding headache out of the website building experience.

Reason #2

Full control, some website builders like webs.com wont allow you to really place items wherever you want on the screen.  It just allows you to move text blocks above or below each other. But WebPaper.co allows you to add anything to any location of your website, providing full control over your website.

Reason #3

Advertisement FREE for 30 days!  WebPaper.co does not advertise on any users websites for 30 days, unlike every other website builder on the market.  Most website builders like webs.com place a 1″ inch by 6″ inch advertisement on the very top of your website.  For just $1.00 a month this banner can be removed off a free account, thats only $12.00 a year! So why lose visitors to non-related advertisements?

Reason #4

100% FREE!   WebPaper.co offers what others do not, such as homestead.com says its free.  But when read closely you will see its a free trial, it still requires you to enter in your credit card to get started.  WebPaper.co lets you sign up and get started building your very own website.  Never once did it ask for my credit card, until I wanted to look at upgrading my account, to gain more pages or access to more applications for the website builder.

 

So all in all WebPaper.co offered the best website building experience, all 100% Free of charge for my very first web page.  I loved the Search Engine optimization (SEO) features as well, to find out more about using WebPaper.co please check out the Tour section.